Stupid Research

8 Jun

"A new report from 360i and SearchIgnite, describes the value of the entire path a searcher takes from the first click through purchase. Data from more than 3.9 million users and 5.1 million clicks during the first quarter of 2006 confirms the fact that the more times a consumer clicks on a marketer’s ad, the more likely that consumer is to convert."

The more often you go into a store, the more likely you are to buy something from it. Amazing.

Full report (warning: PDF) Entirely possible there's some good stuff in it… I stopped reading the article after the first moronic para, above.

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